GriffLinc

Illustration
Paint.NET
Branding
Adobe Illustrator
2024
Adobe InDesign

  • GriffLinc is a non-profit dedicated to improving the literacy skills of marginalised children. Its new visual identity is helping to reach and empower children to open a new chapter in their reading.

  • Literacy skills are vital, so the GriffLinc identity needed to connect with children and empower them to take reading into their own hands.

  • GriffLinc was made by asking young people questions like “What makes learning fun?” then designing around their insights.

  • GriffLinc’s identity is helping connect children with learning. Already, it’s been described as “underscoring the importance of learning.”

Colorful T-shirt with playful graphic design, including a red hand, a yellow sun, speech bubbles, and a red star against a blue background.
Simplified illustration of an open book in white on a red background.
White eye icon with open pupil and rays above on orange background.
Chatbot icon with speech bubble and three dots on a teal background.
Icon of a pen on a dark purple background.
Colorful text spelling 'GRAFF LINC' with each letter in a different bright color on a light yellow background.
Colorful graphic design with the words "GRAFFINCL" and various icons such as an open book, eye, speech bubble, stylized person, pencil, laptop, and smartphone. Griffith University logo and slogan "Literacy in Context" at the bottom.
Colorful illustration of a winding river with a small bridge, surrounded by vibrant red and yellow hills, large stylized blue letters spelling 'CREATIVE' across the landscape, scattered paper-like shapes, plants, and a smiling speech bubble.