airCare
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Climate change is one of the biggest issues today. AirCare imagines a future where clean air is a precious resource that is commodified and controlled by brands and businesses.
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Resources like water are already monetised. AirCare explores how a brand might present the control of air as normal and essential.
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An audit of competitors revealed a uniform corporate aesthetic across the industry that AirCare leaned into to strengthen its impact.
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Using its branding and materials, AirCare is able to highlight the climate issues we face today, and those we may face in the future.
